Conversion Rate Optimization
If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of...
View ArticleInternet Marketing 6 Part Series
6 Part Series on Internet Marketing This 6 part series will cover what you need to know about internet marketing, and how it can benefit your business. Each week I will cover one of these topics: What...
View ArticleInternet Marketing Part 1 of 6
What Is Internet Marketing? Internet marketing (also known as internet advertising, online marketing and online advertising) is the different ways that we advertise our businesses and products/services...
View ArticleWho Is Your Audience, and How Should You Reach Out to Them?
Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers...
View ArticleHow To Get Your Website Seen
Getting your website seen by potential customers is the main goal of all internet marketing. There are many ways people can come across your website; maybe they got your website address off of a...
View ArticleHow Content Can Make or Break You
Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of...
View ArticleWhat Is Call-to-Action, and Why It Is Important
Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing,...
View ArticleWebsite and Marketing Evolution: Why You Should Remain Proactive
We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you...
View ArticleIs Podcasting an Effective Marketing Platform?
So, what is podcasting? It is simply a form of digital broadcasting. These podcasts are downloaded from the internet so that they can be listened to. The thing that makes a podcast great is that people...
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